So tell me… How low are your open rates? 30%? 20%? or maybe even as low 10%?!
You know what – that’s not uncommon. In fact, studies show that often all of these numbers are the average – depending on your industry.
If you ask me, that’s crazy! There’s absolutely no reason why you can’t have 40%, 50% or 60%!
Hell, why not even 70% open rate!
That being said, you would need to put in some work if you’re going to achieve these numbers. And it will pay off in the end!
But in order to put in the work you also need to know what to do or how to do it.
In this guide we will cover the basics of how you can send better emails that your subscribers will open, read and love.
To show you that all of this is possible I wanted to share with you my open rates.
Let’s have a look, shall we?
As you can see from my 5 first emails in my drip campaign I’m close to 50%. Nice, right?
That last one just recently got set up so that will even out over time, but you get my point here. It’s possible! And I can make this even better by tweaking them and improving them constantly.
If we look a some individual emails from this course, you’ll see some crazy high numbers!
Holy crap! Imagine getting 80% open rate?! Yes, this is the first email in the course, but that’s also why it’s SO important to get it right and to make the most out of it!
This is a few emails in, and still some great numbers!
“Ken did a remarkable job with this eCourse. His approach is straight to the point and really understandable for beginners as well as senior pro marketers.”
[LESSON 1] The 5 W’s – Who, What, Why, Where and When
These 5 W’s will make sure that people know who you are, what you do, why they should listen to you, where they can more and when they can expect your next email.
[LESSON 2] Should you use html or plain text emails?
Think about how you send emails to your friends. Is it all fancy coded with html or is it kept simple with plain text and maybe an image or two to explain something?
[LESSON 3] Keep it short stupid (KISS)
We shift focus quite quickly and we tend to just skim through our emails, so it’s important that you keep it short and to the point. There are exceptions to this though, sometimes a long email might outperform a short.
[LESSON 4] Me, me, me… NO it’s not about you
Remember the saying it’s all about the customer? Well nothing has changed, the same rules apply to email marketing as well. They didn’t sign up so they could listen to you rant about yourself (unless it would bring them value in the end of course).
[LESSON 5] Find your voice and be yourself
It’s important that you find your voice when it comes to writing (or doing video/podcast/etc.). You have to be true to yourself and let your personality shine through. This is a great way to show them that there’s an actual person on the other side.
[LESSON 6] Keep your emails interesting
Shouldn’t be necessary to say, but make sure that what you talk about is interesting. If you don’t, the reader will quickly lose interest and unsubscribe.
[LESSON 7] Give away free content
Go the extra mile and give away some content for free. Great customer service is about doing something that they wouldn’t expect, right?
[LESSON 8] What’s a great subject line?
This is what makes them actually open the email, so you better make it the best one you’ve ever made!
[LESSON 9] Personalize, say thank you and ask
An email starting with your name lowers your guard a slight, right? And don’t be afraid to use their name multiple places in the email. No need to go overboard, but you get the picture.
[LESSON 10] What is a CTA (Call-To-Action)?
Most of the time you want your subscribers to take some form of action. There’s no exact science (or maybe it is…I don’t know), but there’s definitely some things that works more often than not though.
[LESSON 11] Make the most of your email signature
Show that there’s a real person behind the email address. Put an actual face to the email address. Business is actually personal, so what better way to make it more personal than adding a picture of yourself.
“This is a great and to the point course that really helped me write better emails to my subscribers, even though I’ve been at it for a while. I got both practical and actionable tips to implement directly in my email marketing, as well as extremely useful thoughts and ideas about the mindset around it.”