Second Quarter Review
Week 32 of 2015
I was supposed to have done this at the end of June, but guess what. That didn’t happen. :/ Let’s not focus on the past, oh wait! That’s exactly the point with this review, haha! It’s been a rollercoaster ride with ups and downs, but I have made progress. And that my friend, is key! Let’s look at this way, I’m better off now than I was little over a year ago. A lot better actually.
So let’s take a look at what has happened since my last review.
I started of by putting together my WPaftercare service offer to create some kind of recurring revenue. The idea was based on a webinar from Troy Dean, and I executed the idea, launched it, but not much happened. I’m thinking I gave up to soon on this, but looking back I also think it was a bit to complicated. I ended up shutting it down although I do offer it in a simpler version to new clients. I haven’t completely given up on the idea, it just need to be simpler and I plan on putting it out there again.
I still am struggling with making successful launches and I think it’s a bit due to information overload, and I end up not executing it the way it should be done. I believe that I also need to grow my audience and engage with them. Whether that would be through blog, video, webinar, workshops, etc. Although I do think that video is a good place to start and from there I could progress to hosting a webinar. I haven’t been the most comfortable guy in front of the camera, but I’m working on it as we speak. First and foremost for my business, so the videos are in norwegian, but hopefully I will transcend over to english once I feel more comfortable.
I was planning on writing a second book, but I ended up focusing on making my first book even better. And the plan has been to make Set Your Freelance Rate into a community, but that has been put on hold until the book is done and I’ve gotten my business up and running properly. The latter takes a lot focus right now, but I am going to make it happen. And I hope it will be before 2016 starts.What did do and which was a huge success was writing that article about what some of the guys (gurus) I look up charged when they started out. I got over 12.000 visitors in just a couple of days and it continues to drive traffic to my site.
I did get a clearer picture of my business in the beginning of May and it felt good. I did end up joining my local Chamber of Commerce and I’ve enjoyed that. It’s a long-term commitment to build a network and getting my name out there. It’s not about selling, but helping and I need to keep that in mind.
Email marketing open my eyes a bit as well. I still haven’t nailed it, but I’m glad I got started with it, cause it will pay off later on. It can be very time consuming, but the great part is when you’ve done the work, you don’t necessarily have to put to much work later. Automation, gotta love it.
What I’m really proud of is the way I’ve pushed myself to get on Skype calls with people from all over the world! It definitely was a bit daunting to begin with, especially when english isn’t your first language. I’ve connected with some great people, gotten some awesome advice and might I even say that I’ve made some friends. 🙂
It was really uplifting to hear from Simon Kelly that he’s been doing freelancing for 6 years and he thought that I had come a long way in my 2 years. It makes everything worth it. I have learnt A LOT the last year or so and it has been a lot of very conscious decisions.
June wasn’t as productive as I would liked it to be. I decided to focus on only a couple of thing during the summer which I’m happy I did. It ended up with me having a AHA moment and I made a decision to niche down to Conversion Rate Optimization. I didn’t make a decision on a target market, but that’ll come later. So I spent most of my summer re-doing my business website, social profiles, etc. to reflect my new messaging.
Next on the agenda
So there you have it! I have continued to make progress with my small steps. I have taken action (as Gary Vaynerchuk said). I have stepped out of my comfort zone. And I feel good about this, because nothing happens over night. I’m sure I could used my time even better, or should I say, I KNOW I could have used my time better.
Some of my next steps are getting my business more in front of people. I’m starting by doing some videos as mentioned earlier, and then progress to webinars, workshops, maybe even some in real life classes or something. I will finish my book shortly, I have to! And I’ll keep you in the loop. I’m also going to be better at keeping this journal, this summer I’ve been terrible at it.
So what has your past months been like? Have you made any progress and what are you plans going forward? Would love to hear from you!