Ideas is not a problem for creative people like us, I know I got tons of ideas. Some great and some not so great. Some make it to be presented to my audience, but then nothing happens. I can hear the awkward silence, or… I just might make a sale or two.

This is one of my biggest struggles these days. I launch a great idea or product and I don’t know how to get that traffic coming in so that I get that momentum going.

Could be that the idea is not that great, or it needs tweaking. It just that you keep reading about these successful launches, but when I try something similar, fail…

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I actually came across Nathan Barry’s post on why a product launch fails. And he got a free course on Mastering Product Launches.

From what I read, it’s about building a good quality list of subscribers first. That’s where you should start. It won’t do you any good if have huge list of 1000 subscribers that you got by running a contest or some sort of giveaway. They are not your fans, they just wanted to get whatever it was you were giving away.

Questions is though, how do get a good list? I don’t have the answer yet, but it doesn’t have to be in the 4 digits. If you get a quality list of just 100 people, they are more likely to convert than that list of 1000.

From what I understand you first and foremost need a great offer, and it has to be for the right crowd. You might have to do some actual research to find out about their pains and problems and speak to those pains and how you can take them away.

Actually you don’t have to have a product ready even. Get people to pre-order, then build your product. This is also a great way to test if what you got is a great idea or not.

Building up some excitement is also going to be a key factor. While building that list, let people in on what’s going on. That way, by the time you launch, they are dying to see what your product is all about. Simply put, keep everybody in the loop.

And finally you need to make them feel like they are missing out on great deal if they don’t buy. Create some sense of urgency. That could be a discount for short period, or a bonus or even limit your offer to a few times per year.

I’ve launched a book, “What In The Hell Do Charge As A Freelancer”, earlier last month and this month I launched WPaftercare. While I’ve made some sales on the book, it’s not been amazing response, but I’ve gotten great feedback from those who bought it. There’s no doubt in my mind that I could have made both of these launches a hell of a lot better knowing what I’ve just learned. But there’s no reason why I can’t use this in my next launch.

Some of this stuff I also picked up from Jeff Walker’s Seed Launch. Check out his video:

I’m up for a discussion around this topic. What about you, any different thoughts?

Time to walk the talk

I just realized that obviously I  got some work to do. When looking for the material to product launching I found some great tips and now it’s time to implement.

And as always get my book if you would like to learn how to set your rate with confidence and get paid what your worth in no more than 45 minutes.

Get The Book for no more than a Grande Latte!

You guys rock, talk to you next week!

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