Whether you use Stripe/Memberpress or not, follow these steps
This is what needs to happen at a minimum:
- The payment fails
- An email goes out to you and your member explaining that the payment failed
- The payment is automatically retried after a few days
- If the payment still fails after 4 times, their membership is cancelled
All of this should go automatically, so no need to worry. You could also set up a few emails in your ESP (Email Marketing Platform) to help remind them beyond what your membership platform or Stripe does. If there’s no direct integration, you can have a look at Zapier to see if they have a way to connect it all together.
In many cases your member will most likely reach out via email and explaining why or maybe canceling their membership.
If you don’t hear from them and the membership is cancelled, it’s a really good idea to follow up with them to find out if they were unhappy with the membership, or if they had some problems paying, just to make sure.
In the case with Memberpress (which is connected to ConvertKit in my clients case) they will be tagged with “Inactive | Membership X” when they are no longer a member, and that could work as the trigger to start a short email sequence in ConvertKit.
As you can see, it doesn’t require a lot to get rid of some headache and it’s all automated.