Launching doesn’t have to be your worst nightmare anymore. This membership will help you build a launch system that you can rinse and repeat without feeling like you’re about to lose your sanity when things go south.


Launching doesn’t have to be your worst nightmare anymore. This membership will help you build a launch system that you can rinse and repeat without feeling like you’re about to lose your sanity when things go south.

“Within 14 days I made almost $10,000 with my first launch and I grew my email list from 0 to 600 subscribers!”

And since then, Ken has helped me with several launches, including my membership where we welcomed over 200 members with the first launch! I’ve made more than 6-figures since we started working together and I wouldn’t be where I am today without his coaching and support.

Natalie Totland, Norway
Personal Trainer and Founder of NXT Level

Your launch is too important to fail...

Hiring an Online Business Manager, Launch Manager, or a Coach can set you back several thousands of dollars a month (personally, I charge $4,444 for 3-month private coaching), and that’s a lot of money when you’re still trying to figure things out! But… right now, you have a rare opportunity to gain access to the same experience and expertise for only a fraction of what they pay. More on that in a bit…

What if you could have a business and launch strategist in your back pocket who has been in the trenches several times to help you dial in your messaging so you can attract the perfect clients, students, or members? To give you feedback on your sales page design so it converts better? To support you when your energy hits the floor and emotions are running wild?

As the unclear solopreneur, chances are that you’ve experienced the launch free fall. It’s the worst feeling possible, isn’t it?

  • When sales are NOT coming in, and you don’t know what to do…
  • The tech is failing you in the middle of the launch…
  • Self-doubt is creeping in and telling yourself you’re not cut out for this…
  • Trying to stay positive on social media, but behind the camera, you’re a wreck…
  • You want to curl up and cry because everything is going against you…
  • You’re staying up until 2 am to write emails, finish off the slide deck, or make last-minute changes to your sales page…
  • Existing on nothing but coffee and quick snacks because you don’t have the energy or the time to make a proper meal…

And for the ladies – this is where dry shampoo becomes your friend (so I’ve heard…)! Not to mention trying to hide the bags under your eyes because you haven’t slept or had a breakdown.

In the end, doing it all by yourself without any help or support is going to lead to worry, burnout, and exhaustion.

Every unstoppable CEO knows that running a business and a launch requires help and support from others or a team. You can’t grow and scale your business effectively on your own. At some point, you will plateau because you don’t have the bandwidth to do it all by yourself…

You may have failed in the past because you didn’t have the support and you didn’t know what to do because no one ever showed you, not because you weren’t focusing on the right steps. But that’s okay! It’s all that you knew… until now!

What is the LBC Amplified, and how can it help me?

I don’t need to tell you that running an online business can be quite lonely sometimes… always making decisions on your own can be exhausting, and where’s the fun in being the only person who understands that you finally got a click on your new sales page, and who do you celebrate those small wins with… because let’s face it, non-biz friends just think you’re crazy-obsessed and stopped calling a while ago…

Not to mention not knowing if you’re making the right or wrong decisions. Making the wrong decisions can cost you thousands in sales, but making the right decisions can generate thousands in more sales, and I want to make help you make the right decisions.

LBC AMPLIFIED is designed to help and support you before, during, and after your launch. Listen, you’re almost always in a launch when you think about it. When you wrap up a launch, the runway for the next one starts. And oftentimes, you need the help right now. Not next week or 3 months from now. Nope, you needed it yesterday when shit hit the fan, and you didn’t know what to do… 😅

This is not about gaining more knowledge, this is implementing a lot of the knowledge you already have and getting things done so you can take decisive action that will get you the results.


Don’t worry because this is not just another program that teaches you how to launch. You already have those. Think of this as rocket fuel to take your launches to the next level, and that is exactly why Launching By Choice® Amplified is so freaking brilliant!

The promise of the LBC Amplified is simple: The goal is to make your launches replicable and scalable so that you can go on without my support. I want you to have a launch system that you can rinse and repeat to confidently grow and scale your launches. You’ll get strategic guidance so that you can take your business to the next level, where you’ll experience more opportunities and more success. NO MORE duct taping your launches! 😂

When you join LBC Amplified, we have your back, keep you accountable to stay on track with your goals, and keep things as simple as possible for you.

Let’s get real for a sec… I’m not here to save you. However, I will give you the tools and the guidance you need, but it’s still up to you to take action and make it happen. I can’t do your push-ups for you.


I hear you… It’s one thing to have access to all these programs, information, and their coaches, but it’s a whole ‘nother thing to actually implement all of it. Not to mention that being in a group of hundreds or thousands of people, you might not feel seen or heard. And you’re waiting in line to get your questions answered.

So if you want to avoid all the trial and error, get your questions answered and be seen and heard. While also getting some help with taking all that knowledge and putting it into action, then LBC Amplified is a great fit for you.

“My membership sales page for my challenge launch went from basically converting at 0% to an astonishing 17%!”

After I read the story Ken added to my sales page, I teared up a bit. It was SO powerful. And together with the feedback on my messaging, it converted like crazy. All I have to do now is to scale it and reach more people.

Marc Thoma, Canada
Healthy Fresh Homegrown By Tranquil Urban Homestead

When I first started launching...

  • I was all over the place… I didn’t know what I was doing, and I was literally like a fish out of water. I tried to follow all the steps and tips from the different gurus and experts out there, but I had no idea what to do with that information.
  • I was constantly winging it… I thought I had a plan, but I wasn’t even close! I was writing emails the same day they went out. I was finishing the webinar slides the night before. And believe me when I say that I hadn’t even started on my sales page…
  • I would bail on a launch… Mhm, that’s right! It was like crickets, and I hadn’t gotten any sales. So what was the best thing to do? Shut it down! Bail! No point in finishing it cause ain’t no one buying anyway…
  • I didn’t know who I was speaking to or how to speak to them… Big mistake! I didn’t know what the word messaging was or that it existed. Sure, I had worked out my ideal client avatar, but little did I know how pointless that was without the messaging.
  • My offers were plain and boring… Can you blame people for not buying? Haha, nope… I totally get it! And I wasn’t really in love with my own offers either. It was more like something random stuff that I cooked up, hoping that the features would convince them to buy.
  • and most importantly, I let my fear hold me back… This was a HUGE block for a looong time, and at first, I wasn’t remotely aware of how to handle it, so I would fail over and over again with each launch I put myself through.

If you said "yup, that's me too" to at least one of these, then you might be suffering from Launch Freefall...

However, despite all of these wrongdoings, I wouldn’t have changed a thing. Because all of this has led me to be in total alignment, detaching from the results, being open-minded, experimenting, having fun, being curious, keeping things simple, and doing what I want.

That’s why I was hand-picked by Brandon Lucero and his team to coach his students for him inside of his 7-figure program because I had displayed some kick-ass qualities that I was a team favorite, and I would be a great addition to the coaching crew.

I’m now on the inside of James Wedmore’s application-only Next Level coaching program and an affiliate for his 7-figure program. I’ve had the privilege to be a part of and see firsthand the inner workings of a 7-figure launch.

I have also been selected by James Wedmore and his team to be one of four (out of over 600 people) to be part of an expert panel at BBD Live to speak on stage about the launch runway.

This all gives me the opportunity to work with amazing clients who want to make a difference, and why people call me the Messaging Ninja.

Allow me to introduce myself...

Hey, I’m Ken Westgaard, and I’m on a mission to help you go from being the Unclear Solopreneur to the Unstoppable CEO that you know you are destined to become.

I’m known for being quick to connect with people across the globe because of my sincere, supportive, and witty personality.

As a multi-passionate Manifesting Generator who has always loved experimenting with launches to find new and better ways to launch, I always make sure to share that newfound and growing knowledge with you.

I move fast, but I always speak the truth, which is why I’m not shy to share even things that some people might find a bit “woo” or out there, such as being in alignment when you launch and how your energy can greatly impact your launch, or how human design can help you become the best version of yourself during a launch.

And I’ll also ensure you have the right strategies in place and build a strong foundation based on my Launching By Choice® Method that focuses on creating your Magnetic Messaging, uncovering your Million Dollar Offer, and backing it all up with 100% Intentional Energy. And LBC Amplified is rooted in these principles.

I’m the host of The OMG I’m Launching™ Podcast which is quickly becoming a favorite among online coaches and digital entrepreneurs for its valuable insights and fun stories highlighting the dramatic ups, downs, failures, and success of being in launch mode!

This isn't for everyone...

If you’re an expert online coach and have had some success with your launches and you see results with your students or members, then LBC Amplified is a great fit for you.

It could be that you have plateaued for the last couple of launches, and you’re seeing little to no growth right now.

You’ve taken the steps and hired a VA to help you out (or at least started to think about it).

For me to be able to help you, you have to have some skin in the game and executed on at least 5 launches because then you know what this is all about. You know that you can’t continue doing things the same way you have up until now. Something has to change…

If you’re committed, coachable, and willing to test things out, then this is a great fit for you.

Who is this not for?

  • You haven't launched before
  • You feel like there's no room for improvement
  • You haven't set any goals for your business
  • You haven't made any sales with your launches
  • You have no desire to grow your business
  • You're not coachable and don't take action

Who is this for?

  • You want to take your launches to the next level
  • You want to be clear and confident in your messaging
  • You want more sales in your launches
  • You want to have your Million Dollar Offer
  • You want to grow and scale your business
  • You want a launch system that you can rinse and repeat

Members inside Launching By Choice® Amplified get access to…


There’s nothing more effective than being put on the spot and uncovering your fears, doubts, and concerns.

Once a month, you’ll get an opportunity to sit in the hotseat with me and get specific feedback related to your launch and business so that you come out on the other side with confidence and renewed energy. And you’ll discover that you can learn just as much from other people’s hotseats, if not more, than if you’re in the seat.


Uncover the most effective ways to launch.

Once a month, we’ll dive deeper into a specific topic for you to discover new and better ways to improve your launches. We’ll touch on topics such as magnetic messaging, irresistible offers, organized planning, intentional self-care, and more.


The truth is that there are certain topics that are better left to the experts.

6 times a year, we’ll invite a guest expert to come and share their knowledge with us on a specific topic. It can be anything from FB Ads, Launching your first podcast, Branding, Human Design, etc. Followed by a Q&A session to answer any unanswered questions.


Unlock a growing vault of previous recordings, templates, processes, and more.

Get access to everything you need with a library of useful content that you can put to use immediately.


The secret to great support is having a place with fellow peers that understand exactly what you’re going through.

Daily support and accountability in our judgment-free community, where you can ask questions and get quick feedback from your peers and me.

BUT wait, there’s more!
as a Amplified+ member you’ll also get…


When you got something that you need the answer to ASAP.

Send me a message through Voxer and I’ll usually reply to you within the hour. Due to time zone differences, this may vary, but you’ll never have to wait more than 8 hours.


The sneaky way to get more coaching is to drop in during open office hours.

Once every week (Thursdays from 8 am to 11 am PDT), I’m keeping the door open for a couple of hours for you to drop in and ask any immediate questions that you have. This gives you some flexibility and more time to get personalized feedback.


Sometimes shit hits the fan, and you really need someone to talk to.

Every month you’ll get one 20-minute lifeline call for those “I’m about to die” moments when you need to get on a call and talk things over, and you can use it however you like and whenever you like.


Personalized feedback on your content.

Every month you get the opportunity to submit one piece of launch material (sales page, webinar, email sequence, ad, etc.) for personalized feedback.

First of all, this is meant to be a small and intimate group of like-minded and highly-motivated people, just like you, who are committed to going all in and taking their launches and their businesses to the next level.

The fact that you’re here, on this page, means that you’re one of those people. At the moment, I’m holding the space for 10 people who will get my undivided attention so that you can focus on showing up in your launch as your best self.

This is what others have to say working with me…

Carl Contino, New York
Founder of The Untapped Genius

Mary Printz, Canada
Founder of Early Readers Academy

Nick Bonitatibus, San Diego
Founder of The Digital Champions

It’s finally your turn!

Are ready to start crushing your launches over and over again and become the Unstoppable CEO at the fraction of the price of hiring an Online Business Manager, Launch Manager, or a Coach?!

LBC Member


/ month

  • 1x Hotseat Coaching Call
  • 1x Live Training + Q&A
  • Community Access
  • Guest Experts Trainings
  • Library of Resources
  • Voxer On-demand Support
  • 1x 20-minute Lifeline Call
  • 4x Office Hours Calls
  • 1x Submit Your Content

Enroll TODAY for only $2,364 $1,970!

Or go Annual and SAVE  $394!



/ month

  • 1x Hotseat Coaching Call
  • 1x Live Training + Q&A
  • Community Access
  • Guest Experts Trainings
  • Library of Resources
  • Voxer On-demand Support
  • 1x 20-minute Lifeline Call
  • 4x Office Hours Calls
  • 1x Submit Your Content

Enroll in the LBC AMPLIFIED+ TODAY for only $5,964 $4,970!

Or go Annual and SAVE  $994!

There’s no minimum commitment. So basically, you’re NOT committing to stay for 3, 6, or 12 months. You come and go as you need, but trust me, you’ll want to stay. 😉

Upgrade at any time!

Upgrade to annual, switch plan, or use any of the so-called “in-app upgrades” to get extra support, such as a 60-min private coaching call, a 20-min lifeline call, and more…

100% Risk-free! Full Refund Within Your First 30-days!

If you’re like most people that come to me, you’ve been burned in the past. And I can only give you my word and tell you that’s not going to happen here.

If you, for any reason whatsoever, don’t find value in this membership or you don’t see a return on your investment, you’re free to cancel anytime.

My guarantee to you is that if you decide to cancel within your first 30 days, I’ll give you a full refund. No questions asked. All you have to do is email me at, and we’ll get it sorted out for you.

Now you can invest in this membership with confidence and peace of mind knowing that there’s truly no way that you’ll be burnt. Because if this isn’t what you wanted or expected, I don’t want unhappy money. So it’s for that reason you can join absolutely risk-free.

So Now It’s Time for You to Make One of Two Choices…

The first choice is to choose to do nothing. And as you already know, if you choose nothing… then nothing changes.

BUT, if you already know that you want to grow and scale your business with fun & simple money-making launches, then your choice is obvious: join me inside Launching By Choice® Amplified and kick-start your transformation to become the Unstoppable CEO you know you were meant to be.

Simply click the button below, and I will be waiting for you inside! But if you’re still on the fence, wondering whether to take the leap, let me share one last thought with you. Maybe you’re thinking…

“It all sounds great, but I just don’t have the money, energy, or time right now”

…then you’re not making the choice at all. You’re letting your circumstances make your choices for you. And as you know by now, that’s not how the Unstoppable CEO operates. You see, our “circumstances” are mostly in our heads. There are “time and money” excuses we make because we’re not willing to step up and play a bigger game.

What if you don’t take action and you do another launch, will your finances be any better? Are you going to have more time or energy? NO! But if you do invest, by this time in a few months, you will have the time, money, and energy to play a bigger game.

Greatness and success don’t care about your circumstances. Success always finds a way. Greatness always plays a way bigger game.

That’s what the Unstoppable CEO understands. And now, so do you.

Because I actually give a FAQ!

Here are your most popular questions, answered…

Do you have a pressing question you need to be answered before joining the Launching By Choice® Amplified? Below is a list of the most common questions I’ve been asked. If for some reason you don’t see your question, just reach out to me through this email so I can assist you. Cool?

1. If I am just getting started, and I don't have a business yet, is this still a good fit for me?

Launching By Choice® Amplified was created for those who have something to launch, such as a program, course, or membership. If you’ve got something to offer, we can launch it.

The beautiful thing about this membership is that it works for those that have done a few launches and those who are doing 5-figure launches, due to the nature of the 3 key elements, which you’ll cycle through over and over again.

However, if you haven’t launched and gotten your business up and running, you’ll struggle to keep up with what we’re doing inside the membership.

2. I don't have a big list or a following, will this membership still help me?

A tiny list isn’t a problem. In fact, you can grow your list as you launch. You don’t need a list of thousands to get started. I’ve seen other online coaches have both 5- and 6-figure launches with lists of just a few hundred.

3. I don't have something to sell, am I ready for this membership yet?

No. If you don’t yet have your offer ready, it’s better to build out your offer first and launch it. Once you’ve done that, then we have some data to work from, and you can come back here. In the meantime you can check out the free training here:

4. Will I have a 5- or 6-figure launch after this membership?

Will you go from zero sales to 6-figure with your first launch? Probably not. But with this membership, you’ll get the support and guidance you’ll need to have both a 5- and 6-figure launches. And the great thing is that you can use the same principles for any type of launch.

5. This sounds overwhelming, how much time will this take to implement?

If this membership sounds like a beast, it might just be because you feel overwhelmed in your business. And you’re trying to imagine how you’ll add this membership to your existing “to-do” list.

Launching By Choice® Amplified is the ANTIDOTE to overwhelm. It’s a system designed to give you focus and clarity on your VISION. It will help you align your actions so you can see the BIG PICTURE of where you are headed.

Inside the membership, I help you identify which phase you are in… and based on that, we’ll identify the necessary actions you need to take to “graduate” to the next phase.

So, if you can commit a couple of hours a week to the training and coaching, and put in the work, you can begin to see a whole new level of growth and progress in your business immediately.

6. I don't have a team. Will this be too much work for just me?

As you’ll quickly learn, I highly recommend attracting the right people to support you as you realize the VISION for your business. However, many online coaches do get results while “flying solo.” Approaching your business without a team won’t be too much work, it will simply mean you will move at a different pace. So, with that being said, I empower you to find Virtual Assistants quickly, easily… and at a lower cost than you thought!

7. I'm overwhelmed with all the technology and how to make it all work. Do I need to be tech-savvy in order to make this work?

No. I believe that it’s never been easier (and cheaper) to build an online presence than RIGHT NOW. And you don’t have to do it all alone, today it’s very easy to get experienced help from others. So no matter how hard or confusing you may think it is right now, the “techy” stuff doesn’t have to limit you or keep you stuck any longer.

8. What can I expect once I enroll in Launching By Choice® Amplified?

Upon completing your enrollment, you will receive an email from me with a link to register for our first onboarding call. This is an important call, so expect to set a side an hour.

In that call, we’ll take some time to get to know each other and for me to learn more about where you’re currently at, your struggles, and where you want to go with your business and your vision.

After that, you’ll get access to coaching calls, office hours, trainings, voxer, etc.

9. What is the guarantee / refund policy for Launching By Choice® Amplified?

I offer a 100% refund within your first 30 days.

If you, for any reason whatsoever, don’t find value in this membership, you’re free to cancel anytime.

My guarantee to you is that if you decide to cancel within your first 30-days, I’ll give you a full refund. No questions asked. All you have to do is email me at, and we’ll get it sorted out for you.

Now you can invest in this membership with confidence and peace of mind knowing that there’s truly no way that you’ll be ripped off or get burnt. Because if this isn’t what you wanted, I don’t want unhappy money. So it’s for that reason you can join absolutely risk-free.

Every effort has been made to accurately represent my products and their potential. Even though this industry is one of the few where one can write their own check in terms of earnings, there is no guarantee that you will earn any money using the techniques and ideas in these materials. Examples in these materials are not to be interpreted as a promise or guarantee of earnings. Earning potential is entirely dependent on the person using my products, ideas, and techniques. I do not purport any of my products to be a “get rich scheme.”

Any claims made of actual earnings or examples of actual results can be verified upon request. Your level of success in attaining the results claimed in my materials depends on the time you devote to my programs, ideas, and techniques mentioned, your finances, knowledge, and various skills. Since these factors differ according to the individual, I cannot guarantee your success or income level, nor am I responsible for any of your actions.

Materials in my products and on my website may contain information that includes, or is based upon, forward-looking statements within the meaning of the securities litigation reform act of 1995. Forward-looking statements give my expectations or forecasts of future events. you can identify these statements by the fact that they do not relate strictly to historical or current facts. They use words such as “anticipate,” “estimate,” “expect,” “project,” “intend,” “plan,” “believe,” and other words and terms of similar meaning in connection with a description of potential earnings or financial performance.

Any and all forward-looking statements here, or on any of my sales materials, are intended to express my opinion of earnings potential. Many factors are important in determining your actual results and no guarantees are made that you will achieve results similar to mine or the testimonials of my customers. In fact, no guarantees are made that you will achieve any results from the ideas and techniques in our material.