For coaches who want more conversions without a half-finished sales page rotting in their digital graveyard.
What if building Your Sales Page Felt as Simple as hosting a backyard BBQ?
“Wait… what does he mean by a BBQ sales page?”
And that’s a totally fair question. 🫠
But think about it. Seriously — close your eyes and picture it:
Friends are coming over.
You don’t stress over every tiny detail.
You just follow a simple flow: invite, welcome, serve, enjoy.
That’s it.
And here’s the thing → that’s exactly what The Shortcut gives you.
A flow. A system.
But…and here’s where most people screw it up — you actually have to use it. Surprise!
Not buy it, binge half a video, then complain 3 months later that your page still sucks.
Nope. If you actually follow it, then (and only then) you’ll finally finish your sales page this week — even if you hate writing — and then, ugh, deal with all those constant Stripe pings.
Cause who wants that, right?! 🙄
Because if your “grill” (aka your sales page) isn’t hot, you’re serving raw burgers—and possibly leaving $1k, $5k, even $20k+ on the table every launch.
Yes, we can actually make that happen. If you don’t believe me, why are you still here? 😉
The Old Way
(The Dinner Party Sales Page)
❌ Stress
❌ Pressure
❌ Perfectionism
The New Way
(The Backyard BBQ Sales Page)
✅ Relaxed
✅ Fun
✅ Effortless
I “hated” building sales pages!
I know. Hard to believe those words are coming from the same guy who now literally built his business optimizing sales pages. But it’s true.
Back then, writing a sales page felt like climbing Everest in flip-flops… with a raccoon gnawing at my leg.
It wasn’t just hard. It was brutal.
Where would I even start? The headline? The design? The offer? Should I add a video? Maybe a dancing cat GIF? (Okay, maybe not… although, people love watching cats dance… 🤔)
And the worst part? You spend weeks wrestling this beast into existence… you finally hit publish… you pat yourself on the back… and then…
crickets.
Refresh. Nothing.
Refresh. Still nothing.
Refresh… oh look, one sale… from your mom. (Thanks, mom.)
It’s heartbreaking. Like hosting a dinner party where nobody eats the soufflé you spent 10 hours making, because deep down… they all just wanted burgers.
That was me. Totally lost. Totally frustrated. Totally done with sales pages.
👉 And that’s when it hit me: sales pages don’t need to feel like a Michelin-star dinner party. They should feel like a backyard BBQ.
“My new sales page converted at 10%! That’s more than double my original conversion rate.”
My sales page was converting at 4%, but I knew it had more potential. Ken walked me through my page section-by-section, showing me where I could make small but powerful changes. His insights on messaging, visual flow, and clarity were game-changers. He helped me highlight the true value of my membership in a way that immediately resonated more with my audience.
The results? After implementing Ken’s suggestions, my new sales page converted at 10%! That’s more than double my original conversion rate.
His strategic approach, deep understanding of what makes a sales page convert, and ability to break things down into clear, actionable steps are invaluable. I would happily invest in this again!
The point? It doesn’t take a brand-new page to see massive shifts. Sometimes it’s just a handful of strategic fixes.
Why “Dinner-Party” Pages Kill Conversions (and the BBQ Fix)
Most people build a sales page like a formal dinner party. You know the type:
🙄 Stress over every fork placement.
😔 Polish the same glass seven times.
😩 Spend three hours debating “chicken or fish.”
By the time the guests arrive? You’re exhausted, cranky … and nobody’s impressed anyway.
That’s exactly what happens when your sales page is the last thing you write. It’s rushed, stiff, and ends up tasting like every other bland “business dinner” page out there.
And while we’re being honest with each other… Those corporate dinner parties kinda suck the life out of you, so let’s not go there. Okay?
The BBQ fix is simple:
Now, imagine instead: backyard BBQ.
😯 Flip a few burgers.
😧 Toss some hot dogs on the grill.
😍 Crack open a cold one.
Boom. People are relaxed, fed, and having fun. And guess what? So are you.
That’s how your sales page should feel.
Start with the page first. Lock your hook, promise, proof, and objection-busters up front. That one page becomes the master message for everything else—emails, ads, socials, webinars.
Then write it like you talk at the grill: clear, specific, human. (Bonus points if you’re licking the BBQ sauce off your fingers while typing.)
And finally … repurpose the whole thing everywhere. One message, many touchpoints. Fewer hesitations. Higher conversions.
BBQ GUEST TESTIMONIALS (Definitely 100% Real)
“10/10 burgers. Would launch again.” – Steve, the guy who always brings potato salad
“Showed up for the hot dogs, stayed for the conversions.” – Your Stripe Account
“This page was juicier than the ribs. And that’s saying something.” – Aunt Karen (who usually hates everything)
When your copy reads like you talk, people “get it” faster and trust rises.
When your copy reads like a BBQ conversation, people “get it” faster, trust you more, and—most importantly—buy the damn potato salad membership, course, or whatever it is you’re selling.
My point is, instead of creating new assets from scratch every damn time (I’m looking at you… yes… you…), repurpose what the page already says. One message, many touchpoints. Fewer hesitations. Higher conversions.
That’s exactly what you’ll build inside The Sales Page Shortcut—a relaxed, repeatable way to ship a page you’ll actually finish (and that quietly does the selling while you sleep).
Just like them…
If it worked for them, it can work for you too—even if your audience is small or you’ve never finished a page before.
Replace your Dinner Party sales page with a simpler Backyard BBQ sales page.
Imagine once you figure out the Sales Page Shortcut…
✅ Your page is done.
No more half-finished docs or late-night rewrites.
🌙 Sales come in on autopilot.
The page does the heavy lifting while you sleep.
🔍 Clarity replaces guesswork.
You know what to say, where it goes, and why.
🚀 Your whole launch gets easier.
One page fuels your emails, ads, and webinars for consistent messaging.
🔧 You can tweak without starting over.
Data shows what to adjust—minutes, not months.
🎉 You’re proud to ship.
A page that sounds like you (not everyone else) and converts.
So…now you’re thinking: How on earth does this work?
Here’s the simple answer: The Sales Page Shortcut
Think of it as hosting a backyard BBQ.
No overthinking, no 12-step recipes, no stressing over the table settings. Just a simple flow where everyone leaves happy (and you get all the credit).
The Shortcut isn’t about cutting corners. It’s about building your sales page the BBQ way.
The Invite (Hook): Like texting “BBQ at my place,” your headline makes it clear and irresistible. No fluff, no confusion.
The Welcome Drink (Intro): You greet guests with a smile and a cold drink. On your sales page, this is your warm intro — letting readers relax, feel seen, and know they’re in the right spot.
The Real Conversation (Empathy & Copy): BBQs are where the real talks happen — over the grill, by the cooler, sitting around the picnic table. This is your chance to connect, listen, and show them you get it (their pains, their desires).
The Main Plate (Your Offer): Time to eat. This is the core of your page — your offer served hot and satisfying.
The Secret Sauce (Proof & Transformation): Every great BBQ has that one sauce or side everyone raves about. That’s your testimonials, your before/afters — the little details that make the whole thing unforgettable.
The Goodbye (CTA): Guests leave full, happy, and already planning to come back. Your CTA leaves them clear, confident, and excited for what’s next.
That’s exactly How the sales page shortcut works.
What you’ll get inside the Shortcut…
Other trainings give you swipe files. This Shortcut is engineered by me, The Sales Page Pro—the guy who lives and breathes conversions. It’s not templates. It’s not theory. It’s a proven shortcut to doubling your sales page performance without doubling your effort.
- The BBQ Page Outline: A plug-and-play structure to map your full page in minutes
- Deep-dive walkthroughs: Watch → apply as you go (no theory detours)
- Copy Prompts & Examples: Fill-in lines for headlines, offers, proof, CTAs
- Sales Page Checklist: Ship-ready checks for clarity, flow, and friction
- Finishers Bonus (Locked): “Double Your Conversions. Double Your Sales.” — unlocks when you complete the Shortcut
The 4 recorded trainings are 30–90 minutes each. Total watch time is around 6 hours; built to implement as you go. And of course, you’ll have lifetime access with transcripts.
WHY THIS IS STILL A “SHORTCUT”
Without a system: 20–40+ hours of scattered tutorials, rewrites, and second-guessing.
With the Shortcut: ~6 hours of guided build + 2–6 hours to finish your draft this week.
Fewer videos, more progress. We do the heavy lifting in-session so you don’t burn time between steps.
Let’s look at what we’ll cover in each video…
The first bite (Hook + Headline)
The above-the-fold is your first bite—if it’s good, they stay AND they’ll want more. We build a headline, subhead, tiny proof, hero visual, and one obvious CTA that does the five jobs in five seconds. You’ll leave with a finished top section you’re proud to publish.
Serve the easy yes (Offer + Price)
Convo that converts (Proof + Objections)
This is where trust happens. We handle real objections, seed proof, and answer pre-purchase questions in a voice that sounds like you—more backyard chat than boring small talk that feels stiff and uninspiring. The goal: make them feel seen, heard, and understood so that they feel ready to make an informed decision. TO BUY!
Stack it right (Structure + Flow)
There’s a right way to stack a great burger—and a right order for your sales page. We lock in section flow, visual hierarchy, and mobile readability so every scroll increases desire, not confusion. Clean layout, clear path, fewer leaks.
Only available once you complete the other videos.
Reward
Double your conversions. Double your sales.
Everything is built around the proven framework…
Messaging That Converts: Specific prompts to say the right thing, the simple way.
Turn the Offer Into an Easy Yes: Price logic, value stack, and micro-risk removal.
Keep Visitors Engaged & Focused: A scan-friendly flow that guides the buy.
You’ll see the C2C pillars woven into every step—so the Shortcut isn’t just faster, it’s smarter.
Here’s what you get inside the Sales Page Shortcut:
✅ The Shortcut Framework (6 videos + templates) → $297 value (people charge this for one copywriting module).
✅ Sales Page Flow Checklist → $97 value (sold on its own by others as a “conversion cheat sheet”).
✅ Empowered Language Shift training → $297 value (copy coaches run whole workshops on this).
👉 Total Value: $691+
And you’re getting it today for just $27.
That’s less than takeout… (but we both know everything is better on the grill in your own backyard) to unlock the clarity and tools that could mean $1k, $5k, even $20k more in your next launch.
It’s not “cheap.” It’s a shortcut.
Replace your Dinner Party sales page with a simpler Backyard BBQ sales page.
What building sales pages Felt Like Before the Sales Page Shortcut VS.
What it Finally Feels Like After
(You’re free from Stress)
❌ Blank screen paralysis — like staring at a 5-course menu you don’t know how to cook.
❌ Endless tweaking.
❌ Stressing.
❌ Second-guessing.
❌ A page that feels stiff, formal, and “just like everyone else’s.”
❌ Wasted launches on copy that doesn’t convert.
❌ Launch after launch where the sales never match the effort.
✅ Clear, casual flow that feels natural (invite → welcome → conversation → serve → sauce → goodbye).
✅ Confidence.
✅ Finished faster.
✅ Relaxed.
✅ A page that feels authentic, warm, and magnetic.
✅ Stripe pings.
✅ More sales with less effort — like serving food people can’t stop coming back for.
This will not only change your business, but your life.
More Space. More Peace. More Aligned Clients.
One Year Goes By No Matter What… The Only Question Is:
Where Do You Want to Be When It DOES?
Pull out your phone.
Open the calendar app.
Scroll. Swipe. Jump ahead.
Find today’s date… one year from now.
Now… mark it. Circle it. Screenshot it.
Because whether you do something…
or do nothing…that day will come anyway.
The Question Is:
Where Do You Want to Be After ONE YEAR?
Your to-do list isn’t packed with endless tasks anymore.
No more chasing.
Just one great sales page working in the background, while you coach, rest, and live.
You’re not rushing. Not glued to your Stripe account.
You’re present.
Family dinners. Quiet mornings.
Then, ping.
Another Stripe notification.
Another client finished looking at your sales page and said, “I’m ready.”
No pressure. No convincing.
Just trust already built. And it’s working for you every day.
Or… a Year from Now…
Will You Still Be Here?
Now… Come Back to the Present.
Look Around. Because Right Now…
You’re at a Crossroads,
WITH 2 PATHS AND 1 CHOICE.
Do I want the spare ribs with secret sauce, or do I want the classic cheeseburger?
Uhm, what I meant to say was…. One path is familiar.
You stare at the blank screen.
You whisper: “Maybe if I light another candle, inspiration will come.”
Spoiler: it won’t.
So you throw together a “meh” page at the last minute.
You hit publish.
Then you refresh Stripe.
And refresh.
And refresh.
(And yes, you even start bargaining with the internet gods: “Please, just ONE sale, I’ll never eat potato salad again.”)
Result? Crickets. Cold ones. The kind of leftovers after a BBQ when everyone’s already gone home.
OR, you follow the Shortcut.
Your page flows like a laidback grill conversation.
Your messaging is juicy, your offer’s hot off the grill, and your testimonials are the sauce.
You hit publish… and instead of tumbleweeds, your Stripe pings.
Now, your whole launch feels lighter.
Your sales page does the heavy lifting while you sip your drink, flip your burger, and bask in the smell of smoked conversions.
That’s the other path.
One year from now, that date you circled on your calendar will come anyway. The only question is:
Will you still be nursing a half-burnt dinner-party page that nobody liked?
Or will you be the BBQ host people can’t stop talking about — the one with the simple, fun, conversion-packed sales page that just works?
Yes, this is 100% real. Don’t mind the obviously fake name — I’d never fabricate testimonials. Look at the crisp Photoshop edges if you need proof.
We accept the following payment options.
Still on the Fence? Here’s What People Are Saying:
Replace your Dinner Party sales page with a simpler Backyard BBQ sales page.
💬 Frequently Asked Questions
Is this for me?
If you're a coach selling a program, course, or a membership who wants more conversions and a page you'll actually publish—without copy overwhelm or designer dependence.
This is NOT for you...
If you want to outsource everything, collect theory instead of shipping, or expect results without doing the work, this isn’t a fit.
What exactly do I get for $27?
You’ll get the full Sales Page Shortcut breakdown for building a sales page you’ll actually finish.
It shows the core frameworks, the structure, the strategy, and how to make it a sales page that sells while you sleep.
There’s a reward video at the end, but it is not included in the $27. It’s a bonus, unlocked only when you finish the training.
Will this work for my niche?
If you sell coaching, courses, programs, or services online, yes. The framework is principle-based and easy to tailor.
Unless your niche is “collecting 90s Beanie Babies.” In which case… respect, but you’re on your own.
Will this help beyond the page (emails, ads, webinar)?
Is it really a shortcut if the videos are long?
100%. Because you’re not wasting 6 months crying into your keyboard, second-guessing every headline, and rewriting like you’re getting paid per draft.
Six hours here = DONE page this week.
What if I can’t finish in a week?
Then you take two. Or three. You’ll still have a page that converts faster than binge-watching Netflix hoping “inspiration” shows up. (Spoiler: it doesn’t. But Stripe pings do.)
But I'm not launching yet, what's the rush?
If you're launching in the next 90 days or sooner, this Shortcut is your highest-ROI move. For the love of god... DO NOT wait until the week before—you’ll be stuck serving raw burgers at your BBQ. Some people like raw meat, but let's not do that. Okay?
Do I need to be “good at copy”, design or tech savvy?
No. If you can follow simple prompts and place sections in order, you can ship a page. If you can answer questions about your offer, you can do this.
Any basic page builder works.
However, this is focused on a system to finish and improve one page fast. If you want a deep dive into copy theory, take a copy course. If you want a page that sells, start here.
Unless you’re the type who burns microwave popcorn … in which case, maybe don’t mess with tech either. 🤷♂️
Will this work if my audience is small (or new)?
Yes. The Shortcut focuses on clarity and conversion, not audience size. A clear message and clean flow help at any stage.
Even if your “audience” right now is just your mom and your 🐶, this Shortcut will help you stop confusing them too.
What if my sales page is already built?
How soon can I start seeing results?
Once you’ve gone through all of the Sales Page Shortcut videos, most people can get a solid draft in a day and a page they’re proud to publish within a week and start seeing results. That being said, you move at your pace. This is not a race, but a marathon.
If you implement fast, your Stripe account will start singing sooner than Alexa at karaoke night.
Is there any live feedback or coaching included?
Not for $27. (C’mon, that’s like 2 grande lattes and a muffin.)
But if you want my eyes on your page, I’ve got Intensives and Maximizers for that. This Shortcut gets you moving first.
Do I have to watch everything before I implement?
Focused CEOs don’t wait. They don’t shrug off bottlenecks. They act. Because every launch is too important to gamble on a ‘good enough’ page.
We accept the following payment options.
If you have any questions or need further information,
please email me at ken@59north.co
Disclaimer: Results not guaranteed. Burgers not included.
Here’s the deal: I can’t promise you’ll double your sales, make a fortune overnight, or suddenly feel like the Gordon Ramsay 👨🍳 of sales pages. Some of the testimonials you’ve seen are exceptional results because people actually listened to me — not promises of what you can expect.
What I can promise: if you follow the Shortcut and do the work, you’ll give yourself a far better shot at finishing a sales page that sells. But again, no guarantee you’ll earn any money using these techniques. Legally, I’ve gotta cover my ass here. I wish I could guarantee millionaire status… but I can’t. 😔
Results will vary. 🤷♂️ Some people take action and get Stripe pings. Others binge half a video, wander off to Instagram, and three months later complain that “this stuff doesn’t work.”
So yeah — no magic tricks, no “get-rich-quick” promises. Just a proven flow that works if you actually fire up the grill. And if you actually read this… respect. 🫡
2025 © 59NORTH / Ken Westgaard. All Rights Reserved.