The New Way

(The Backyard BBQ Sales Page)

✅ Relaxed
✅ Fun
✅ Effortless

Hard to believe those words coming out of the mouth of the same guy who literally built his business optimizing sales pages, right?!

But back then, it was like staring at the top of a mountain while I was at the bottom. It didn’t only feel hard, but impossible.

Where would I even start? What would I put on the page? Copy? Design? Images? Videos? How do I even structure this beast?!

But what’s EVEN worse is when you think you’ve done a great job and give yourself a pat on the back. You get 100s or even 1000s of people visiting the page, BUT only a few people bought, or worse, NO SALES…

There’s nothing more heartbreaking than sitting there in front of your computer and refreshing, and refreshing… and refreshing your Stripe account after all the work you put into your sales page and not seeing the sales roll in.

All that wasted time… and for what? Nothing.

Something has to change…

“My new sales page converted at 10%! That’s more than double my original conversion rate.”

My sales page was converting at 4%, but I knew it had more potential. Ken walked me through my page section-by-section, showing me where I could make small but powerful changes. His insights on messaging, visual flow, and clarity were game-changers. He helped me highlight the true value of my membership in a way that immediately resonated more with my audience.

The results? After implementing Ken’s suggestions, my new sales page converted at 10%! That’s more than double my original conversion rate.

His strategic approach, deep understanding of what makes a sales page convert, and ability to break things down into clear, actionable steps are invaluable. I would happily invest in this again!

Most people build a sales page like a formal dinner party: plan everything else first, polish every plate, stress over tiny details… and by the time guests arrive, you’re exhausted. That’s what happens when the page gets written last.

Let’s face it…it’s rushed, stiff, and ends up sounding like everyone else.

Start with the page first. Lock your hook, the promise, proof, and the biggest objection busters up front. That one page becomes the master message for everything else—emails, ads, social, webinars. No more mixed signals. No more last-minute guessing.

Then write it like a real conversation you’d have with someone at the grill—clear, specific, and human.

When your copy reads like you talk,

people “get it” faster and trust rises.

Finally, reuse the same spine everywhere. Instead of creating new assets from scratch, you repurpose what the page already says. One message, many touchpoints. Fewer hesitations. Higher conversions.

That’s exactly what you’ll build inside The Sales Page Shortcut—a relaxed, repeatable way to ship a page you’ll actually finish (and that quietly does the selling while you sleep).

Just like them…

If it worked for them, it can work for you too—even if your audience is small or you’ve never finished a page before.

✅ Your page is done.

No more half-finished docs or late-night rewrites.

🌙 Sales come in on autopilot.

The page does the heavy lifting while you sleep.

🔍 Clarity replaces guesswork.

You know what to say, where it goes, and why.

🚀 Your whole launch gets easier.

One page fuels your emails, ads, and webinars for consistent messaging.

🔧 You can tweak without starting over.

Data shows what to adjust—minutes, not months.

🎉 You’re proud to ship.

A page that sounds like you (not everyone else) and converts.

Think of it as hosting a backyard BBQ.

No overthinking, no 12-step recipes, no stressing over the table settings. Just a simple flow where everyone leaves happy (and you get all the credit).

The Shortcut isn’t about cutting corners. It’s about building your sales page the BBQ way.

That’s exactly

How the sales page shortcut works.

The Invite (Hook): Like texting “BBQ at my place,” your headline makes it clear and irresistible. No fluff, no confusion.

The Welcome Drink (Intro): You greet guests with a smile and a cold drink. On your sales page, this is your warm intro — letting readers relax, feel seen, and know they’re in the right spot.

The Real Conversation (Empathy & Copy): BBQs are where the real talks happen — over the grill, by the cooler, sitting around the picnic table. This is your chance to connect, listen, and show them you get it (their pains, their desires).

The Main Plate (Your Offer): Time to eat. This is the core of your page — your offer served hot and satisfying.

The Secret Sauce (Proof & Transformation): Every great BBQ has that one sauce or side everyone raves about. That’s your testimonials, your before/afters — the little details that make the whole thing unforgettable.

The Goodbye (CTA): Guests leave full, happy, and already planning to come back. Your CTA leaves them clear, confident, and excited for what’s next.

✅ Clear, casual flow that feels natural (invite → welcome → conversation → serve → sauce → goodbye).

✅ Confidence.

✅ Finished faster.

✅ Relaxed.

✅ A page that feels authentic, warm, and magnetic.

✅ Stripe pings.

✅ More sales with less effort — like serving food people can’t stop coming back for.

Pull out your phone.
Open the calendar app.
Scroll. Swipe. Jump ahead.
Find today’s date… one year from now.

Now… mark it. Circle it. Screenshot it.
Because whether you do something…
or do nothing…that day will come anyway.

The Question Is:

Your to-do list isn’t packed with endless tasks anymore.
No more chasing.

Just one great sales page working in the background, while you coach, rest, and live.

You’re not rushing. Not glued to your Stripe account.
You’re present.
Family dinners. Quiet mornings.

Then, ping.
Another Stripe notification.
Another client finished looking at your sales page and said, “I’m ready.”

No pressure. No convincing.
Just trust already built. And it’s working for you every day.

One path is familiar.
You stare at the blank screen. You throw something together last minute. You hope someone will buy.
It takes energy, but it can work.
If that rhythm works for you, stick with it.
You’ve got your way.

But if you’re like what I used to be, and sales pages feel like climbing a mountain?
If you want clients without the stress, trust without the pressure, and a sales page that works for you on autopilot…
That’s the other path.

That date you marked?
It’s coming either way.

The path you choose now decides where you’ll be a year from now.
The choice is yours.

Still on the Fence? Here’s What People Are Saying: