When we get caught up with the flashy marketing trends or the competition, we often forget to connect our authentic selves to our brand. In today’s episode Kerstin is on the show to talk about YOUthentic, what it means, and being effective with your branding strategy without losing yourself.
“If you are very strong in your purpose and you know what you do, you don’t get distracted that fast.”
Kerstin Heuer is the co-founder of YOUthentic branding and creator of “Brand to Profit”, the branding program for coaches, consultants, and course creators. Since 2008, she has helped entrepreneurs to connect with their hearts and bigger purpose so they can show up as their most authentic selves and create a business they love.
Topics we discuss in this episode…
- Your energy in a launch
- Your purpose, vision, and mission
- Being your brand
- Figuring out your purpose
- How to stand out