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How to go from an idea to a profitable online course


Katarina Hadden

Katarina’s journey into entrepreneurship wasn’t a smooth one. She heard a lot of no’s and a very few yeses. But she kept pushing, learning, investing in her knowledge and skills. Today, she has helped hundreds of people build and launch online businesses.

“Everyone has an online course in them, everyone has something that they can teach someone else”

Katarina teaches service-based professionals how to design, build, and launch their online courses and monetize their knowledge and skill in the online arena. Her life story is a perfect example that you can have a successful online business no matter who you are and where you came from.

Katarina was born in Belgrade, Serbia. She lived through all the hard times in the 90’s – embargo, empty grocery stores, power/water restrictions, local currency hyperinflation, war. Within all the chaos, she graduated from college for Fine and Applied Arts in Belgrade and got her degree in graphic design. Armed with hope for a better future, she emigrated to

Canada in 2000. This is where she met her husband, Travis. Today they live in Lethbridge, AB, with their twins, Dominic and Faith. “Family is everything, she said. Without it, I would be lost.”

Topics we discuss in this episode…

  • Recognizing a need 
  • Knowing who your ideal customer is 
  • Having a course Idea 
  • Utilizing the knowledge which you already have 
  • Developing a course name 
  • Test-driving your idea 
  • Creating an outline of the course
  • Repurposing existing content
  • Choosing a platform
  • Having belief in the value that you can offer
  • Showing up for your business and being consistent 
  • Minimizing your launch window