He Has helped many businesses in the health and personal development industries launch digital products, physical products and innovated the way in which documentaries are launched online.
“It’s not about the sale, it’s about the offer”
Michael has built a business and lifestyle around helping knowledge-based businesses reach and impact millions of people online over the past 10 years. Michael was a former software developer, and a certified tennis coach.
Topics we discuss in this episode…
- Determine the end point of your Launch
- Understanding the difference between a sale and an offer
- Why do we need an irresistible offer?
- The 5 parts of an irresistible offer
- Choosing the right language for your offer
- Fall in love with your offer!