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Taking Your Business Online & Building Better Habits with Hypnosis


Rita Black

“It’s so crazy. This world of being online is like the wild-wild west. It’s still in the pioneer stages. It’s not a huge space yet.”

Rita Black is an author, speaker, and the director of Shift Hypnosis based in Los Angeles. She’s an expert in the psychology of weight management and specializes in hypnosis for changing habits for weight strugglers and smokers. Her practice has even taken her to being the author of the best selling book “From Fat to Thin Thinking: Unlocking Your Mind for Permanent Weight Loss”.

For many years, she’s done her practice privately and in person, but the pandemic forced her to transition online. Now, she runs a successful online course and she’s not planning to stop anytime soon.

Learn how she transitioned to a successful online business owner. Listen to this episode.

We discuss:

  • Rita Black and her journey
  • What is Hypnosis?
  • Using Hypnosis as a shortcut to building better habits
  • Transitioning your business online
  • Self-motivation through hypnosis


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