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Building Better Facebook Ad Campaigns


Lauren Egeland

In this episode, the new iOS 14 update has impacted how ads are being run and Lauren has strategies that will help you build better campaigns and make the most of your money.

“It’s going to give you a reason to take a hard look at all of your funnels and how to make every person that comes into your funnel count. It’s going to force people to make everything better.”

Lauren Egeland is a Facebook and Instagram Ad manager and funnel expert. Using Facebook ads, she serves course creators and coaches scale their digital businesses. She helps course creators find the blind spots in their business, understand where they are losing customers in their funnels, and optimize their reach through compelling ads.

Topics we discuss in this episode…

  • Making the most of your funnel
  • Best practices to get people to stop scrolling and check out your ad
  • Increasing conversions through your copy
  • Optimizing your Facebook Ads
  • Maintaining your business as the top of mind